Science and technology are forging an increasingly tight alliance with the world of beauty. Different methods are integrated to offer an increasingly complete and pleasant experience to consumers. Cosmoprof 2007 is an opportunity to explore the sector’s most interesting innovations and tendencies, which are on display to visitors wandering around futuristic, fascinating machinery that promise amazing effects.

One of the most significant tendencies that emerged this year is the use of light in all its forms, in order to model the body, invigorate the skin, refresh the face and relax the mind. Pulsating lights, laser, infrared rays and LED lights are ever more widespread and offer remarkable benefits, such as the possibility of achieving the effect of a facial lifting without the need to undergo surgery, or the treatment of adipose cells to eliminate cellulites.

The combination of different techniques and philosophies is one of the keys to cater to an increasingly aware and demanding consumer, who is offered an ever fuller, more pleasant and emotional experience. Inside the exhibition one meets machines and tools that alternatively mix ultrasounds, radiotherapy, phitotherapy, aromatherapy, massage and chromotherapy. Those that in the past were considered as separate forms of treatment are now united in the name of beauty, from a solar shower with a vibrating footboard to the sauna that also offers a comfortable massage. The support of computers is also becoming more common, as they help perform scientific tests and design personalized programs.

Although technology is often thought of as cold, impersonal and rational, this is not the case when science meets beauty. Nowadays, technology contributes not only to aesthetic treatment, but also to the consumer’s wellness, relaxation and psychical-physical equilibrium, all of which are fundamental ingredients of beauty. Thus, the classic Latin aphorism mens sana in corpore sano (a healthy mind in a healthy body) acquires a new meaning, as aesthetic methods pay increasing attention to people’s wellness, imagined as both physical and mental harmony altogether.

Therefore, among the stands at the worldwide beauty salon one can also find an anti-stress room, a calm and softened environment where to take refuge and care for oneself. Lying on a comfortable massaging mattress, Cosmoprof’s visitors can enjoy the combined benefits of musicotherapy, aromatherapy, and chromotherapy. Results are outstanding, judging not only from the relaxed faces that emerge from the room, but also from scientific testing performed before and after the treatment.